Let's face it, we love seller leads but the potential pre-show chaos? Not so much. To help combat this last minute stress, we've put together the top items you should have on your checklist prior to placing a client's home on the market.
Let's face it, we love seller leads but the potential pre-show chaos? Not so much. To help combat this last minute stress, we've put together the top items you should have on your checklist prior to placing a client's home on the market.
Topics: Real Estate Marketing
In this article, I will list 10 tips that generate motivated real estate leads.
Topics: Real Estate Marketing, Lead Generation
Finding new buyer and seller leads in your market can feel like an odd adventure. Like Alice searching for the White Rabbit in Wonderland, you’re not quite sure who to talk to, what to talk about, and the whole situation seems rather...unusual. There is potential everywhere and if Alice had a plan, she would’ve caught the White Rabbit – but she never does. But you’re not Alice and although Alice’s endless search for the White Rabbit symbolizes the quest for knowledge, yours is a quest for buyer and seller leads.
In this article, I will show you how to spark conversations with consumers in your market, gather their contact information, and drive them to your website.
Topics: Real Estate Marketing, Social Media Marketing, Content for Real Estate Leads
For most real estate agents, Facebook was not a subject offered at school. That’s forced agents to find lessons on open source or free educational websites to learn how to use Facebook. Locating these sources and other learn comprehensive strategies for optimizing or fully integrating Facebook into their business is difficult. To help you get started on integrating social media into your real estate business, let’s discuss the ways agents should leverage Facebook.
In this article, we will explore Facebook and discuss different utilization strategies that real estate agents can use to get the most out of Facebook.
Topics: Real Estate Marketing, Facebook Marketing, Social Media Marketing, Practical Advice for Realtors
Social media is a powerful tool for real estate agents looking to grow their business by connect with people online. The downside, it can be very time consuming. Brainstorming ideas about enticing posts can be difficult – so here is a 2019 list of 21 summer posts for real estate agents. Copy, paste, and customize the posts on your business page. Any words that are italic, bold, and red will need to be edited with your local information.
Topics: Real Estate Marketing, Facebook Marketing, Social Media Marketing
Wow, time flies - we’re almost halfway through 2019 already! If you’re like most agents, you’ve probably been busy, caught up in your daily routine of generating leads, meeting clients, and closing deals - on repeat. It’s a constant cycle that’s easy to get lost in. Occasionally, it’s important to take a step back, slow down, and reflect. Since it’s 2019’s half-time, NOW is the perfect time to reflect and measure your progress so far. Are you ready to see how much you’ve grown since 2018?
In this article I will list 5 important questions to ask yourself and reflect on after the first half of 2019 - or any other year. I will encourage you to review the progress on your annual goals, assess the amount of people at each stage in funnel or pipeline, determine the amount of contacts you’ve generated from each lead source, calculate your current budget, and to check up on your competitors.
Topics: Real Estate Marketing, Practical Advice for Realtors
The sun is shining, the birds are singing, and it’s the perfect day for your open house. You place open house signs strategically around the neighborhood, emailed to your contact list, and shared a post on Facebook and Instagram. The clock strikes 10 AM and it’s time for your open house to start! You walk to the door, get in your power stance, and wait for happy buyers to arrive.
While checking your phone, you notice 45 minutes have gone by. Your open house is silent and even the crickets seem uninterested at this point. After an hour, you realize this isn’t worth your time, so you begin to pack up. Distraught about the lack of success, you reflect about the mistakes you might've made while collecting your open house signs. You begin to wonder what creative open house marketing ideas you could’ve used to ensure a successful open house. The good news is, there’s always next week to try a new tactic to increase your open house attendees rate.
In this article, I will show you how to promote an open house on Facebook. You'll learn how to use Facebook Events to increase open house attendees with Facebook for free, the benefits of Facebook Events, and how to set up one for your next open house.
Topics: Real Estate Marketing, Facebook Marketing, Social Media Marketing
One of my favorite scenes in one of my all-time favorite movies is from Office Space, when the main character, Joanna, gets in trouble for her lack of flare. If Joanna was a real estate agent and used Instagram stories, the conversation may have gone a little more like this…
If you’re like most real estate agents, you might be doing the bare minimum on your Instagram Stories, just like how Joanna was with her flare. There are so many fun and attractive tools that you can add to them to enhance the viewers experience and increase engagement on Instagram. Instagram stickers can be found by tapping on the "smiley face post-it" icon when editing your story.Stan: “We need to talk about your Instagram stories”
Joanna: “Really? I…I post 1 story today”
Stan: “Well…Ok, 1 story is minimum, and you can’t post about your neighbor’s cat. Ok? Now, you know, it’s up to you whether or not you want to just do the bare minimum or uh…well…like Brian for example, posts 8 stories a day with stickers and GIFs, and a terrific smile.”
Joanna: “So you want me to post more stories?”
In this article, I will list the relevant stickers that you can add to your Instagram stories to increase engagement with potential real estate leads. Real estate agents should use the donation, quiz, countdown, question, poll, emoji slider, location, and hashtag stickers to add flare to posts, gain insight, and have fun with your audience.
It’s tough generating leads when you’re a rookie agent with zero transactions, credibility and trust among your real estate market. Every agent has started out in this same position and have grown into successful veterans - you can too. With the introduction of the internet, the real estate game is a little different and the overwhelming majority of consumers start their search online. Not every potential lead will meet you, but they will see your website. That’s why it is so important to establish credibility with the information on your website
In this article, I will list 5 features that every rookie real estate agent should include on their website to boost their credibility. These website features include: shout outs from third-parties, references from past relationships, high-resolution photos, social profile widgets, and awards on your website.
Topics: Real Estate Marketing, Practical Advice for Realtors
A real estate website needs to have the tools and information to help buyers and sellers on their journey. This is done with marketing tools and content that educate them on their problem, provide different solutions to their problem, and drives them to schedule an appointment with you. Websites can be expensive, but they should have at least these 5 features in order to be of any use to an agent or their visitors.
In this article, I will list the 5 most important features to have on a real estate website and explain the value that each of them brings to your visitors or yourself.
Topics: Real Estate Marketing, Lead Generation
