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How to Boost your Real Estate Business to Appear on the Front Page of Local Google Searches

Posted by Brian Lim on Dec 13, 2018 4:49:00 AM

When it comes to Google, every real estate agent wants to be on the front page of the search engine results list (SERL). They try to make their way there by implementing search engine optimization (SEO) strategies, spending countless hours adding keywords, captions, meta tags and descriptions to their website pages as well as other tactics, but yield zero results! 

With so many real estate agents competing for the front page of Google within each market, it can be time consuming for you to out rank the competition. So here's an easy real estate hack that will boost your visibility to the front page of Google’s SERL.

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Topics: Real Estate Marketing Tips, Real Estate Marketing, Google, online marketing

5 Ways to Overcome Your Weaknesses in Real Estate

Posted by Pacifico "PJ" Ortiz Luis on Dec 12, 2018 7:30:00 AM

Here is a conundrum most people, especially real estate agents, must face when moving forward with their business: Is it better to work on my weakness? Or should I focus on my strengths? In this article we dive deeper to help you strategize how to work on your strengths, while finding solutions for your weaknesses.

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Topics: Real Estate Marketing Tips

Throwing the Best Real Estate Client Appreciation Holiday Event [December Lead Generation]

Posted by Brian Lim on Dec 5, 2018 8:02:00 AM

Ho-Ho-House hunting and merry escrow! It's the holiday season, which means it's time to figure out your client appreciation event! Why? Your network is full of low hanging real estate leads, which is the best way to generate referral leads. Plus, the contacts that you gather will help you gain momentum into 2019, so you can get a head start on the new year. Whether you are a rookie or veteran agent, hosting a client appreciation event will increase your brand awareness, reputation, and trust with members in your local market. 

There are hundreds of good ideas to generate referral leads during the holiday season such as holiday caroling, hosting a cookie swap, or hosting a canned food drive but hosting a reverse pop-by for your clients will give you the opportunity to talk to all of you clients and they have the chance to mingle with each other.

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Topics: Real Estate Marketing Tips, Real Estate Marketing, Holiday, Lead Generation, Referral Leads

How Successful Real Estate Agents Set Goals for 2019

Posted by Brian Lim on Nov 29, 2018 4:07:00 AM

Picture this – It’s December 2018 and Linda has a tight budget because she spent a little too much money during the summer when the real estate market was good. It’s the slow season in her market now and not a lot of people are looking to buy or sell. On the plus side, she has a couple of leads, but they might not purchase until January. To her surprise, Linda might not be able to afford presents during the holidays or pay her mortgage. Linda starts to feel uneasy and stressed out about the pickle she’s gotten herself in.

 

 

Most real estate agents have a story like Linda's, and like most agents, if she had planned for the slow season, she could afford presents and pay her mortgage. Benjamin Franklin, the Father of Time Management, used to say, “Failing to plan is planning to fail” and it’s true! If Linda planned properly, she would have prioritized her tasks, allocated her budget efficiently, and she wouldn't be in a pickle.

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Topics: Real Estate Marketing Tips, Real Estate Marketing

Find your Perfect Real Estate Lead – Create a Persona to Optimize Marketing Conversions

Posted by Brian Lim on Nov 15, 2018 4:20:00 AM

If you’re a new agent or if you're just having lead generation problems, you’ll find success by focusing on one target market, one persona, or one niche because that will be your PERFECT client! Personas are all about marketing to the right type of lead, rather than wasting resources on consumers who aren't a good match. For example, marketing to someone that has shown interest in purchasing a home, as opposed to someone who isn’t.

According to HubSpot, a persona is, “A semi-fictional representation of your ideal customer based on market research and real data about your existing customers.” Creating a persona will help you determine how to position your real estate brand, the tone of your messages, the appearance of your website, types of content, and lead generation strategies that they will prefer, understand and consume.

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Topics: Real Estate Marketing Tips, Real Estate Marketing

5 Excuses That Real Estate Agents Should Stop Using

Posted by Pacifico "PJ" Ortiz Luis on Nov 14, 2018 7:30:00 AM

We have heard it all. We have heard all the reasons that real estate agents will use as a scapegoat for them not achieving success. Let's remove that coat of sugar from our analysis, and unveil the bitter truth behind these excuses...and how to overcome them.

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Topics: Real Estate Marketing Tips

5 Creative Ideas to Generate Referral Leads During the Thanksgiving Holiday

Posted by Brian Lim on Nov 8, 2018 4:25:00 AM

Thanksgiving is the time of the year to show your appreciation for family, friends and your community. As a real estate agent, that includes your leads, current clients and past clients.  Your past clients have the most potential to produce referrals for you, so we are going to examine a few ideas to help you generate referral leads during the Thanksgiving holiday.

After reading this article, you will know referral generating strategies that have been proven to produce results. By applying these strategies, you will create opportunities to generate referral leads, collect testimonials and nurture your network.

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Topics: Real Estate Marketing Tips, Holiday Strategies

How to Build Website Authority for Your Real Estate Business in 90 Days

Posted by Josh Elkin on Nov 6, 2018 7:30:00 AM

In today's post we have guest blogger, Josh Elkin, giving us a comprehensive strategy on rising up the ranks of the google search results in a short amount of time.

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Topics: Real Estate Marketing Tips

Optimize Your Social Media Marketing For Growth [Real Estate]

Posted by Brian Lim on Nov 1, 2018 4:29:00 AM

Do your posts align with your branding? Is the tone in each message consistent? How does your audience respond to your content? Performing a social media audit on your marketing portfolio will help you examine all your social media platforms, their progress and how they contribute to your branding. Doing so will allow you to identify gaps and opportunities for growth in order to optimize your marketing portfolio to increase followers, engagement, and lead conversions on social media.

After reading this article, you will know the opportunities available on social media to improve your business, know your most successful content, the best times to post and the channels have the most opportunity for lead generation, which will help you increase engagement and convert more leads!

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Topics: Real Estate Marketing Tips, Facebook Marketing

How Hurricane Michael Affects the Florida Panhandle Housing Market

Posted by Brian Lim on Oct 25, 2018 4:16:00 AM

First and foremost, we would like to express our deepest sympathy for anyone affected by Hurricane Michael. We wish you a speedy recovery.

In order to predict the housing market conditions in the Florida panhandle, let’s first examine the effects of a previous hurricane.

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Topics: Real Estate Marketing Tips, Facebook Marketing

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