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6 Real Estate Tips Veteran Agents Wish They Knew When They Started

Posted by Brian Lim on Oct 18, 2018 4:09:00 AM

Have you ever wished that you could travel back in time and tell the teenage version of you the secrets to life? Image how much better your life could be if you knew then what you know now.  Since we are still working on our time machine, we asked several veteran agents about wisdom they would give themselves if they were just starting out.  

After reading this article, you will obtain the knowledge to make better decisions that will accelerate your real estate business and prevent you from making rookie mistakes.

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Topics: Real Estate Marketing Tips, Facebook Marketing

30 Internet Marketing Terms Every Real Estate Agent Should Know

Posted by Brian Lim on Oct 11, 2018 4:20:00 AM

Having knowledge of industry vernacular will not only help you understand your industry and tools, but it will also increase your credibility as a competent agent. By having an advanced comprehension of your industry, you will have the lingo to guide your prospects through your website. With mastery of the tools, you can optimize its efficiency and maximize its usage to capture leads.

In this blog, we will review common internet marketing terminology that real estate agents use on a daily basis.  It will cover general website, Facebook, and email marketing terms:

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Topics: Real Estate Marketing Tips, Facebook Marketing

Assessing Your Real Estate Rivals with a Competitive Analysis

Posted by Brian Lim on Oct 4, 2018 4:25:00 AM

Have you heard the proverb, “Keep your friends close and your enemies closer”? It comes from the book, The Art of War by Sun Tzu, and it can be applied to your relationship with your local competition. By examining them, you'll learn from their successful and unsuccessful strategies, helping you generate new ideas.  Learning from their mistakes will save you time and resources by adopting strategies rather than trail-testing unsuccessful ones yourself. In order to analyze your competition, you will need to perform a competitive analysis.

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Topics: Real Estate Marketing Tips, Facebook Marketing

How to Be Known, Gain Trust, and Establish Credibility in Your Local Market

Posted by Brian Lim on Sep 27, 2018 7:30:00 AM

When it comes to converting prospects into leads, the best character traits that top agents have are trust, credibility, and local fame. By enhancing these characteristics, cultivation of relationships can accelerate, referrals will pour in, and leads will come to you for problem solving or guidance. Lead generation will become much easier as your name becomes more recognizable. Earning trust and gaining credibility will take time, but it will get you there. Obviously, the best way to do this is to deliver the goods well enough so that people freely recommend you. So, let’s review different strategies that don’t involve transactions or testimonials.

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Topics: Real Estate Marketing Tips, Content For Your Leads, Facebook Marketing, Engagement

75 Creative Real Estate Post Ideas for Facebook

Posted by Brian Lim on Sep 20, 2018 4:33:00 AM

Brainstorming ideas for your Facebook content calendar can be a daunting task, especially without inherit creativity. Heck, it would be fun if you had the time too right? We've received a ton of feedback from our clients and their two biggest struggles with Facebook posts were creativity and time. So, to help get the creative juices flowing and to help you save time, we've created a list of 75 creative Facebook post ideas to help you increase engagement, initiate conversations, enhance branding, and generate leads.

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Topics: Real Estate Marketing Tips, Content For Your Leads, Facebook Marketing, Engagement

[Real Estate] How to Determine Market Demand Using Months of Inventory

Posted by Brian Lim on Sep 13, 2018 4:03:00 AM

Also known as months of supply, Months of Inventory (MOI) measures supply and demand in a certain city, town, county, or individual property. Months of supply will estimate the time it takes for the total amount of homes on the market to sell under the current rates and without new inventory coming on the market. By determining the MOI, you can determine if your market favors buyers or sellers. You can use this information to help strategize your marketing plan of attack and positioning of your ads.

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Topics: Real Estate Marketing Tips, blogs, Sellers, Buyers

4 Pricing Mistakes Keeping Your Client's Listing on the Market

Posted by Brian Lim on Sep 11, 2018 4:11:00 AM

Starting off on the right foot can set the tone for the rest of the journey. In terms of home selling, that means pricing your client’s home at the optimal price. A listing might not receive any offers if it is priced too high or it could have a low return if priced too low. Finding the sweet spot will not only give your client more money in their pocket but it will also create a better experience by expediting the selling process. To provide adequate information about pricing mistakes, we’ve reviewed dozens of real estate cases to establish 4 pricing mistakes sellers make while listing their home.

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Topics: Real Estate Marketing Tips, blogs, Sellers

To Stage or Not to Stage: That Is the Question!

Posted by Brian Lim on Sep 4, 2018 4:27:00 AM

Staging can be time consuming and expensive. With cleaning, repairing, touching up, decorating, and other tasks, staging can easily cost upwards of $1000. So, is staging worth it? Does it have any benefits? It’s an easy question to answer, if you have the correct information. In this post, we are going to analyze the National Association of Realtor's Profile of Home Staging to conclude whether you should stage your client's home or not.

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Topics: Real Estate Marketing Tips, blogs

Post to Post: The Correct Way To Generate Real Estate Leads on Facebook (for free)

Posted by Brian Lim on Aug 30, 2018 6:51:00 AM

If you’re like most agents, you might be doing social media wrong. A lot of agents create a post, then sit back with expectation that leads will start pouring in, but you and I both know that’s not how it works. The correct way to use Facebook is by posting AND commenting.  In other words, creating relevant content and sharing it on Facebook, as well as searching through local community pages to comment on posts. People will reply to your comments, starting a conversation that can segue into a phone call. 

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Topics: Social Media Marketing, Real Estate Marketing Tips, blogs

Don’t Let Your Home Buyer Purchase A Lemon [With complementary buyer infographic]

Posted by Brian Lim on Aug 28, 2018 4:16:00 AM

Picture this, you’ve been working with a client for 6-8 months.  They just signed the contract and they’ve officially purchased their new home.  While moving in, they discover water damage in the ceiling caused by a leak from the bathroom above.  Extremely annoyed, they call you immediately. 

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Topics: Social Media Marketing, Content For Your Leads, Downloadable Content, Real Estate Marketing Tips, blogs

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