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Facebook Automation: Why You Need a Personal Touch

Posted by Pacifico "PJ" Ortiz Luis on Jul 11, 2018 6:30:00 AM

As a busy agent in this day and age, you are asked to do so much. It makes sense why you would allow tools to help automate aspects of your business. It streamlines the process and allows you to focus on the more important pieces. For example, if you could have a program automatically apply coupons to your online cart without you having to look for them...you would, right? Well, what if that coupon had a few strings attached?

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Topics: Social Media Marketing

IGTV for Real Estate: Why You Should and Shouldn't Use It

Posted by Pacifico "PJ" Ortiz Luis on Jun 27, 2018 9:13:25 AM

Last week Instagram announced their newest feature, IGTV. What is it? What does it do? How do you use it? Who is it for? 

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Topics: Real Estate Marketing, Social Media Marketing

5 Instagram Story Hacks for Real Estate Agents 2018

Posted by Pacifico "PJ" Ortiz Luis on Jun 13, 2018 12:57:38 PM

Are you still waiting to jump on the Instagram boat? Let us give you the equivalent to a kayak if you are a little behind. Click "Read More" to find 5 quick tricks real estate agents can do to increase their Instagram engagement.

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Topics: Real Estate Marketing, Social Media Marketing, Lead Generation

Why Social Media Benefits Your Search Engine Ranking

Posted by Emily Murray on May 11, 2018 12:30:55 PM

Most of us know that having a social media presence is imperative for business, however, it's not only beneficial for your day-to-day operations, but for your search engine ranking as well ( i.e. showing up higher in a Web search on Google for your main search terms - like realtor in San Diego, CA).  While Google admittedly does treat social media differently than regular web pages, the higher-ups at the search engine giant have admitted that there's a correlation between high-ranking social media profiles and high search engine ranking. 

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Topics: Social Media Marketing

Inviting Your Email Contacts to Your Real Estate Facebook Page

Posted by Pacifico "PJ" Ortiz Luis on Apr 25, 2018 7:50:40 AM

Do you happen to have a large list of contacts for your email campaigns? How many of those contacts are on Facebook? How many of those contacts are fans of your Facebook Business Page?

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Topics: Social Media Marketing

What Other Real Estate Agents are NOT Doing on Facebook

Posted by Pacifico "PJ" Ortiz Luis on Apr 4, 2018 6:30:00 AM

Your competition exists to improve your business. Life would be so much easier without competition, but then real estate would be too easy. There are a few actions that most agents neglect doing, that can pull you ahead of the pack if you did these three simple things.

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Topics: Facebook Marketing, Social Media Marketing

5 Social Media Marketing Tactics to Try in Real Estate This Year 

Posted by Emily Murray on Feb 8, 2018 6:00:00 AM

Marketing is ever-changing, and so is the real estate industry! When you combine these two aspects, it highlights the need to stay on top of your game in all aspects. This requires learning and digesting what’s happening in real estate world and then finding how best to catch the attention of those coveted buyer and seller leads with your marketing. While you likely already have some great insight on the real estate industry in 2018, here are a few social media marketing tactics that can help improve your overall marketing plan for the year. 

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Topics: Social Media Marketing

Social Media Marketing: Repurposing Your Facebook Posts as Twitter Tweets

Posted by Pacifico "PJ" Ortiz Luis on Nov 1, 2017 6:00:00 AM

Social Media Marketing is difficult work. As a real estate agent there are so many aspects of your business to manage, and then the world throws you Facebook, and then Twitter, and then Pinterest, and then Instagram, and then hundreds of other platforms you haven’t heard of yet that have already died before you read the rest of this sentence. If you are using Z57's PropertyPulse, creating content for social media is now really really easy.

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Topics: Social Media Marketing

Instagram For Real Estate: Leveraging Instagram Stories

Posted by Pacifico "PJ" Ortiz Luis on Sep 19, 2017 7:00:00 AM

Instagram Stories was launched in August 2016 as Facebook's answer to Snapchat.  An Instagram Story is a temporary post that deletes itself after 24-hours. What’s the benefit to you as a busy real estate agent? The quality of your photos and videos does not matter as much as it does in your primary feed, so these stories are fast, simple, and highly effective for connecting with your audience. 

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Topics: Social Media Marketing

How to Engage with Real Estate Leads on Instagram

Posted by Pacifico "PJ" Ortiz Luis on Sep 13, 2017 8:33:12 AM
There is a wealth of information online available to learn how to leverage Instagram for your business.  The most common theme is to create engaging content. This is a very important skill to have when it comes to marketing to your real estate leads using social media. There is one aspect that often gets overlooked in these articles...  

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Topics: Social Media Marketing

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