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Why Social Media Benefits Your Search Engine Ranking

Posted by Emily Murray on May 11, 2018 12:30:55 PM

Most of us know that having a social media presence is imperative for business, however, it's not only beneficial for your day-to-day operations, but for your search engine ranking as well ( i.e. showing up higher in a Web search on Google for your main search terms - like realtor in San Diego, CA).  While Google admittedly does treat social media differently than regular web pages, the higher-ups at the search engine giant have admitted that there's a correlation between high-ranking social media profiles and high search engine ranking. 

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Topics: Social Media Marketing

Inviting Your Email Contacts to Your Real Estate Facebook Page

Posted by Pacifico "PJ" Ortiz Luis on Apr 25, 2018 7:50:40 AM

Do you happen to have a large list of contacts for your email campaigns? How many of those contacts are on Facebook? How many of those contacts are fans of your Facebook Business Page?

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Topics: Social Media Marketing

What Other Real Estate Agents are NOT Doing on Facebook

Posted by Pacifico "PJ" Ortiz Luis on Apr 4, 2018 6:30:00 AM

Your competition exists to improve your business. Life would be so much easier without competition, but then real estate would be too easy. There are a few actions that most agents neglect doing, that can pull you ahead of the pack if you did these three simple things.

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Topics: Facebook Marketing, Social Media Marketing

5 Social Media Marketing Tactics to Try in Real Estate This Year 

Posted by Emily Murray on Feb 8, 2018 6:00:00 AM

Marketing is ever-changing, and so is the real estate industry! When you combine these two aspects, it highlights the need to stay on top of your game in all aspects. This requires learning and digesting what’s happening in real estate world and then finding how best to catch the attention of those coveted buyer and seller leads with your marketing. While you likely already have some great insight on the real estate industry in 2018, here are a few social media marketing tactics that can help improve your overall marketing plan for the year. 

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Topics: Social Media Marketing

Social Media Marketing: Repurposing Your Facebook Posts as Twitter Tweets

Posted by Pacifico "PJ" Ortiz Luis on Nov 1, 2017 6:00:00 AM

Social Media Marketing is difficult work. As a real estate agent there are so many aspects of your business to manage, and then the world throws you Facebook, and then Twitter, and then Pinterest, and then Instagram, and then hundreds of other platforms you haven’t heard of yet that have already died before you read the rest of this sentence. If you are using Z57's PropertyPulse, creating content for social media is now really really easy.

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Topics: Social Media Marketing

Instagram For Real Estate: Leveraging Instagram Stories

Posted by Pacifico "PJ" Ortiz Luis on Sep 19, 2017 7:00:00 AM

Instagram Stories was launched in August 2016 as Facebook's answer to Snapchat.  An Instagram Story is a temporary post that deletes itself after 24-hours. What’s the benefit to you as a busy real estate agent? The quality of your photos and videos does not matter as much as it does in your primary feed, so these stories are fast, simple, and highly effective for connecting with your audience. 

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Topics: Social Media Marketing

How to Engage with Real Estate Leads on Instagram

Posted by Pacifico "PJ" Ortiz Luis on Sep 13, 2017 8:33:12 AM
There is a wealth of information online available to learn how to leverage Instagram for your business.  The most common theme is to create engaging content. This is a very important skill to have when it comes to marketing to your real estate leads using social media. There is one aspect that often gets overlooked in these articles...  

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Topics: Social Media Marketing

The Basics of Instagram for Real Estate Agents

Posted by Pacifico "PJ" Ortiz Luis on Sep 6, 2017 7:00:00 AM

Instagram was purchased by Facebook for $1,000,000,000.  And now social media marketers are saying that Instagram is the new Facebook. This guide is the pre-requisite for a series of guides for our Instagram for Real Estate Agents.


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Topics: Social Media Marketing

5 Ways to Drive Traffic and Real Estate Leads to Your Website 

Posted by Emily Murray on Jul 12, 2017 10:00:38 AM

Capturing online leads is challenging if you aren’t getting any new traffic to your website. Fortunately, there are several ways to get fresh eyes on your website, you just have to know where to look.

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Topics: Real Estate Marketing, Social Media Marketing, Lead Generation

Snapchat for Real Estate Agents

Posted by Z57 Marketing Team on Jun 26, 2017 7:19:00 AM

Since Snapchat was launched in 2011, more than 100 million people have become daily active users. Why should you care? Snapchat is one of the most popular apps that allow you to send pictures or videos. While the images self destruct after a few seconds, you can utilize Snapchats filters, doodle tool, or captions to make the picture your own. Real estate is a business that thrives on the visual representation of homes, so why wouldn’t you take advantage of such a popular tool?

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Topics: Real Estate Marketing, Social Media Marketing

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