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Should You Convert Your Personal Page to a Business Page?

Posted by Pacifico "PJ" Ortiz Luis on May 16, 2019 7:30:00 AM

When it comes to social media marketing, a common question asked is “should I convert my personal page to a real estate page??”. We will not be answering “how” to convert your page, but if you should do it or not. 

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Topics: Social Media Marketing

The Issue with Hands Off Marketing in Real Estate

Posted by Pacifico "PJ" Ortiz Luis on May 8, 2019 8:10:39 AM

So you're looking for a real estate advertising agency that will manage everything for you and generate tangible leads. You also want to not have to do anything, because your marketing company will take care of everything for you. That sounds like the a sweet deal, right? The easiest solution might not always be the best.

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Topics: Social Media Marketing, Practical Advice for Realtors

Real Estate Marketing Using Influencers?

Posted by Pacifico "PJ" Ortiz Luis on May 2, 2019 7:30:00 AM

Did you know that people are more likely to make a purchase based on a recommendation of another person? Even if it is a person they do not know? It may be worthwhile to work with local influencers to grow your business.

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Topics: Social Media Marketing, Lead Generation

What Should Be Added to Instagram Story Highlights for Real Estate Agents

Posted by Pacifico "PJ" Ortiz Luis on Apr 17, 2019 7:30:00 AM
Instagram Stories is an amazing tool that allows you to connect directly with your audience, without having to worry about messing up the aesthetic of your main feed. Since we last touched on the subject, Instagram has introduced Highlights to your profile. Using Highlights, you can group posts of a similar topic to the top of your profile. This makes it easier for your audience to find what they are looking for.
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Topics: Social Media Marketing, Lead Generation

Why It's a Bad Idea to Be on Every Social Network

Posted by Pacifico "PJ" Ortiz Luis on Apr 3, 2019 8:10:28 AM

Vine, Tumblr, Google +, TikTok, Snapchat, Trance. Did you know that these are social networks? There are so many these days. Being on every network means better visibility right? Yes...but it might not be the visibility you want.

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Topics: Social Media Marketing, Lead Generation

Yes! Real Estate Agents Should Switch to A Business Account on Instagram

Posted by Brian Lim on Mar 21, 2019 4:19:00 AM

Instagram is the perfect social media platform for residential real estate agents. You can display your listings through albums, showcase your personality through stories, and have full conversations with people through direct messages. These are useful features if Instagram is your hobby, but it's not a hobby for you.  Since it's an extension of your real estate business, you need to unlock Instagram’s full capabilities. Migrating will allow you to take advantage of features that drive traffic to your website and give you statistics on your followers, content, and more!

In this article, I will discuss three major benefits of having a business account: the ability to add a call-to-action to your profile, add a link to your highlight stories, and most importantly - insights. I’ll show you how to migrate to a business account and implement each of these features too!

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Topics: Real Estate Marketing, Social Media Marketing, Practical Advice for Realtors

The 80/20 Rule of Content for Real Estate [With Downloadable 30-Day Content Challenge Calendar]

Posted by Brian Lim on Feb 21, 2019 4:09:00 AM

When it comes to inbound marketing, content is king. So, when it comes to content, you have the play by the king’s rules. The 80/20 rule offers guidance for posting content on to social media. 80% of the content should help, educate, or entertain your consumers, and only 20% of the content should be selling your real estate service. Too much salesy talk can turn off your consumers - use this help-first, sell-later strategy to keep them coming back for more. Put yourself in your consumer’s shoes. Would you like to see listing posts all the time? Or would you like to see useful information that helps you in your home buying process? I’d pick the latter, wouldn't you?

In this article, we will review the 80/20 Rule of content and offer effective content ideas. When implemented correctly, you will increase engagement with your social media audience and drive more traffic to your website – capturing your traffic's contact information and converting them into leads. If you’re ready for a fun content challenge, we’ve created a 30-day Content Challenge calendar for you to test out the 80/20 rule!

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Topics: Real Estate Marketing, Facebook Marketing, Social Media Marketing, Lead Generation, Content for Real Estate Leads

5 Types of Evergreen Social Media Content Real Estate Agents Can Recycle

Posted by Pacifico "PJ" Ortiz Luis on Feb 20, 2019 7:30:00 AM

It's a tough job to have to create new real estate related content on a regular basis. You have to research, you have to design, and you have to write. What if I told you there was an easier way?

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Topics: Social Media Marketing

5 Best Practices to Become a Foolproof Agent When the Market Crashes

Posted by Brian Lim on Feb 12, 2019 4:25:00 AM

As a real estate agent, would you survive if the housing market suddenly crashed next month? They say, "Only the strong survive" - you need to become a full-proof agent if you want to persevere through any housing market condition. If you survive a market crash, you will evolve into a great agent, gain market share as mediocre agents quit, and you'll still be in business! 

In this article, we’ll determine if being a foolproof agent is right for you, and we'll examine four adjustments that you can make to thrive in any housing market condition. The adjustments include: leveraging multiple lead generation sources, optimizing your CRM, adjusting your specializations and price ranging, and saving money when the market is good.

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Topics: Real Estate Marketing, Social Media Marketing, Practical Advice for Realtors

5 Novel Ideas for Real Estate Agents Using Instagram

Posted by Pacifico "PJ" Ortiz Luis on Jan 30, 2019 7:30:00 AM

Instagram - if you are not on it, get on it. The platform has undergone a few changes and implemented a new features over the past year. What does this mean for real estate agents?
Now that we are a little more settled into the new year and used to writing "19" in our dates, we can think a little more critically about real advice given to us in articles. Every agent will want to seek that shiny new magical object that will grant them wealth and success - the reality is, it’s not so different than last year.

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Topics: Social Media Marketing

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