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5 Bad Pieces of Advice They Told You About Facebook for Real Estate Agents

Posted by Pacifico "PJ" Ortiz Luis on Oct 24, 2018 7:30:00 AM
It seems everybody is a Facebook expert these days...especially those who write real estate marketing blogs for a living. Why yes, I am pointing 4 fingers back at myself...but hear me out. There are a lot of ideas for Facebook marketing floating around out there, and not all of them are good.
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Topics: Social Media Marketing

5 Social Media Platforms That WON'T Get You Real Estate Leads

Posted by Pacifico "PJ" Ortiz Luis on Oct 10, 2018 7:30:00 AM

It seems like the creation of new social media platforms has slowed down, allowing you to breathe a little and look at everything with a more critical eye. Even with major data privacy concerns, Facebook seems to maintain its dominance as the primary platform real estate agents should be using. Some competitors have popped up, but have fizzled out as fast as they emerged. So...the question is...which platforms should you not spend your time on?

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Topics: Social Media Marketing

Using Facebook Live + Face Filters for Spooky Real Estate Videos

Posted by Pacifico "PJ" Ortiz Luis on Oct 3, 2018 8:38:38 AM
Halloween is just around the corner! And now it is more than appropriate to get a little cheesy with your marketing efforts. The use of the words such as “spooktacular” and “boo-tiful” are are strange to use outside of this specific month. So why not have a little fun with how you broadcast yourself on social media?
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Topics: Social Media Marketing

A Real Estate Agent's Guide to Writing a Script for Facebook Live ​

Posted by Pacifico "PJ" Ortiz Luis on Sep 26, 2018 7:30:00 AM

Go to any social media marketing or real estate technology conference and they will tell you that video is the way to go when you want to connect with your real estate audience. Not everybody is a wizard when it comes to video though. You don't need to be! We have the basic equation to create compelling video content for your real estate audience.

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Topics: Practical Advice for Realtors, Social Media Marketing

A Quick Guide to Finding Real Estate Hashtags for Instagram

Posted by Pacifico "PJ" Ortiz Luis on Sep 12, 2018 8:14:57 AM

Hashtags, hashtags, hashtags. There are so many subtleties to understand when it comes to the subject. For some of us in the real estate industry that are less tech savvy, it is a foreign language. There are many questions that you should be asking about hashtags. One of them is: As a real estate agent, how do I find the correct hashtags to use?

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Topics: Social Media Marketing

5 Social Media Marketing Tips Real Estate Agents Can Use For Fall 2018

Posted by Pacifico "PJ" Ortiz Luis on Sep 5, 2018 7:30:00 AM

Labor Day marks the unofficial end of summer. Unofficial is the keyword, because Fall does not start until September 22. This gives you some time to prepare before the leaves drop from the trees. We have a list of 5 social media marketing tips that were the most popular in Fall last year. As much as the industry is changing, it actually isn't changing as fast as you think. Looking back at what we've done before allows us to adapt to what is coming next.

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Topics: Social Media Marketing

Post to Post: The Correct Way To Generate Real Estate Leads on Facebook (for free)

Posted by Brian Lim on Aug 30, 2018 6:51:00 AM

If you’re like most agents, you might be doing social media wrong. A lot of agents create a post, then sit back with expectation that leads will start pouring in, but you and I both know that’s not how it works. The correct way to use Facebook is by posting AND commenting.  In other words, creating relevant content and sharing it on Facebook, as well as searching through local community pages to comment on posts. People will reply to your comments, starting a conversation that can segue into a phone call. 

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Topics: Social Media Marketing, Real Estate Marketing Tips, blogs

Don’t Let Your Home Buyer Purchase A Lemon [With complementary buyer infographic]

Posted by Brian Lim on Aug 28, 2018 4:16:00 AM

Picture this, you’ve been working with a client for 6-8 months.  They just signed the contract and they’ve officially purchased their new home.  While moving in, they discover water damage in the ceiling caused by a leak from the bathroom above.  Extremely annoyed, they call you immediately. 

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Topics: Social Media Marketing, Content For Your Leads, Downloadable Content, Real Estate Marketing Tips, blogs

Out with the Old, Outside with the New: 5 Outdoor Trends Homeowners Love

Posted by Brian Lim on Aug 23, 2018 4:19:00 AM
Considered as the outdoor room, homeowners are on the hunt for backyards that offer more than just a lawn or a garden.  Nowadays, a backyard is more than that; it’s a venue to host parties, a beacon for family gatherings and a sanctuary from inside the house. Below are 5 outdoor trends homeowners love in 2018 with a downloadable infographic to share on Facebook.
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Topics: Social Media Marketing, Content For Your Leads

5 Real Estate Marketing Tips to Boost Business During Downtime

Posted by Brian Lim on Aug 16, 2018 7:08:00 AM

When it comes to real estate, time is money and money is time. Every wasted minute is a potential dollar out of your pocket. When you’re not in the field showing homes, meeting with clients, closing deals, or during downtime you can find great opportunities to set yourself up for success in the long run. During this time, switch to a marketing mindset, focus on lead generation tools and content that “plant seeds” and “set-up dominoes for the future.

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Topics: Lead Generation, Real Estate Marketing Tips, Social Media Marketing

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