<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=738451332953159&amp;ev=PageView&amp;noscript=1">

The 80/20 Rule of Content for Real Estate [With Downloadable 30-Day Content Challenge Calendar]

Posted by Brian Lim on Feb 21, 2019 4:09:00 AM

When it comes to inbound marketing, content is king. So, when it comes to content, you have the play by the king’s rules. The 80/20 rule offers guidance for posting content on to social media. 80% of the content should help, educate, or entertain your consumers, and only 20% of the content should be selling your real estate service. Too much salesy talk can turn off your consumers - use this help-first, sell-later strategy to keep them coming back for more. Put yourself in your consumer’s shoes. Would you like to see listing posts all the time? Or would you like to see useful information that helps you in your home buying process? I’d pick the latter, wouldn't you?

In this article, we will review the 80/20 Rule of content and offer effective content ideas. When implemented correctly, you will increase engagement with your social media audience and drive more traffic to your website – capturing your traffic's contact information and converting them into leads. If you’re ready for a fun content challenge, we’ve created a 30-day Content Challenge calendar for you to test out the 80/20 rule!

Read More

Topics: Real Estate Marketing, Facebook Marketing, Social Media Marketing, Lead Generation, Content for Real Estate Leads

5 Types of Evergreen Social Media Content Real Estate Agents Can Recycle

Posted by Pacifico "PJ" Ortiz Luis on Feb 20, 2019 7:30:00 AM

It's a tough job to have to create new real estate related content on a regular basis. You have to research, you have to design, and you have to write. What if I told you there was an easier way?

Read More

Topics: Social Media Marketing

5 Best Practices to Become a Foolproof Agent When the Market Crashes

Posted by Brian Lim on Feb 12, 2019 4:25:00 AM

As a real estate agent, would you survive if the housing market suddenly crashed next month? They say, "Only the strong survive" - you need to become a full-proof agent if you want to persevere through any housing market condition. If you survive a market crash, you will evolve into a great agent, gain market share as mediocre agents quit, and you'll still be in business! 

In this article, we’ll determine if being a foolproof agent is right for you, and we'll examine four adjustments that you can make to thrive in any housing market condition. The adjustments include: leveraging multiple lead generation sources, optimizing your CRM, adjusting your specializations and price ranging, and saving money when the market is good.

Read More

Topics: Real Estate Marketing, Social Media Marketing, Practical Advice for Realtors

5 Novel Ideas for Real Estate Agents Using Instagram

Posted by Pacifico "PJ" Ortiz Luis on Jan 30, 2019 7:30:00 AM

Instagram - if you are not on it, get on it. The platform has undergone a few changes and implemented a new features over the past year. What does this mean for real estate agents?
Now that we are a little more settled into the new year and used to writing "19" in our dates, we can think a little more critically about real advice given to us in articles. Every agent will want to seek that shiny new magical object that will grant them wealth and success - the reality is, it’s not so different than last year.

Read More

Topics: Social Media Marketing

How to Keep Top Of Mind with Past Real Estate Clients Without Sounding Desperate in 2019

Posted by Brian Lim on Jan 17, 2019 4:20:00 AM

The first brand that you can recall, in relation to a product category, has established top of mind in your brain. For example, if someone asked you to name a tissue brand, you might say Kleenex; or if you asked a friend to borrow lip balm, you might expect ChapStick. As a real estate agent, you need to establish top of mind with your sphere of influence to increase referral leads and word of mouth to grow your business organically. Wouldn't it be amazing if someone overheard the word "real estate" and immediately thought of you?

In this article, we will examine 4 different strategies to keep top of mind with past real estate clients without sounding desperate. These strategies include reaching out on holidays and important dates, posting and researching with social media, hosting an event and emailing newsletters. 

Read More

Topics: Real Estate Marketing, Social Media Marketing

5 YouTube Channels That Will Benefit Your Real Estate Business in 2019

Posted by Pacifico "PJ" Ortiz Luis on Jan 16, 2019 7:30:00 AM

Instead of binge watching Breaking Bad on Netflix, why not consider having a marathon of YouTube videos created by your fellow real estate agents? Your competitors are also your peers - learning from them can prove to be beneficial in the long run.

Read More

Topics: Social Media Marketing

2019 Real Estate Trends for Baby Boomers, Gen Xers and Millennials

Posted by Brian Lim on Jan 10, 2019 4:18:00 AM

The 2019 real estate market looks substantially different than it did a decade ago. The housing market has evolved each year, as the new generation became first-time home buyers and the senior generation began to downsize. Each generation has different buying behaviors, preferences and goals that are influenced by external factors such as the economy, social norms, technology and government regulation. For example, Baby Boomers are waiting longer in life to downsize than their older Silent Generation counterparts in their senior years. So how does this affect the younger generations? 

In this article, we will examine the Baby Boomer, Generation X (Gen X) and Millennial generation demographics to predict their 2019 housing preferences, buying/selling behaviors and the hottest markets for each generation. 

Read More

Topics: Real Estate Marketing, Social Media Marketing, Content for Real Estate Leads

5 Social Media Trends That Will Impact Your Real Estate Business in 2019

Posted by Brian Lim on Jan 3, 2019 6:44:56 AM

As 2019 begins, we predict the 5 social media trends that will impact you as a real estate agent. Last year, the major trends included an increase in video content, live stream videos, chatbots, mobile-friendly adaption and more. This year will have emerging technologies and new improvements, which means new strategies to reach and nurture your real estate leads.

In this article, we will predict 5 major social media trends that will impact the real estate industry in 2019. The 5 social media trends include: the evolution of live videos, the surge of Instagram users, the rise of real estate apps, the popularization of digital open houses and the age of Facebook Groups.

Read More

Topics: Real Estate Marketing, Social Media Marketing, Content for Real Estate Leads

5 Social Media Platforms Should Real Estate Agents Use in 2019

Posted by Pacifico "PJ" Ortiz Luis on Dec 26, 2018 7:41:41 AM

The social media landscape changes almost as much as the real estate market does. One second it is all about Facebook engagement and buyer leads...the next it is about authenticity on Instagram and seller leads. With a new year upon us, we know there will be many changes to the real estate market. With that, there are also new social media platforms to pay more attention to.

Read More

Topics: Social Media Marketing

5 Social Posts People HATE and How To Use Them For Real Estate

Posted by Pacifico "PJ" Ortiz Luis on Dec 19, 2018 7:30:00 AM

One gripe we seem to always hear from real estate agents is that Facebook users are annoying. Why would you want to do business on a platform filled with self-centered people? Well if you are sick of pictures of people's cats on a tropical vacation, you might be onto something.

Read More

Topics: Social Media Marketing

LIVE WEBINAR ALERT!
5 Mistakes Top Performers Avoid on Social Media
Tuesday, March 19, 2019
at 12 PM PST

Agents across the real estate industry are making dire mistakes while generating leads on social media - we're putting an end to that by demonstrating the right way.

Save My Seat!


 

Online Leads for Realtors

Start getting leads with minimal effort!

Did you know that over 51% of the US population uses Facebook! Start using social media to market yourself and your Real Estate brand to generate more leads and referral business. 

 

Learn More about Social

Z57 Facebook Page

Follow us for the latest marketing trends.

Subscribe to Email Updates

Recent Posts