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Is it Crazy to Find Real Estate Leads on LinkedIn?

Posted by Pacifico "PJ" Ortiz Luis on Nov 28, 2018 7:30:00 AM

Read any social media marketing article and they will continue to highlight the importance of Facebook and Instagram. Other platforms such as Pinterest and YouTube can be utilized to the same efficiency...but what about LinkedIn?

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Topics: Social Media Marketing

5 Bad Pieces of Advice They Told You About Facebook for Real Estate Agents

Posted by Pacifico "PJ" Ortiz Luis on Oct 24, 2018 7:30:00 AM
It seems everybody is a Facebook expert these days...especially those who write real estate marketing blogs for a living. Why yes, I am pointing 4 fingers back at myself...but hear me out. There are a lot of ideas for Facebook marketing floating around out there, and not all of them are good.
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Topics: Social Media Marketing

5 Social Media Platforms That WON'T Get You Real Estate Leads

Posted by Pacifico "PJ" Ortiz Luis on Oct 10, 2018 7:30:00 AM

It seems like the creation of new social media platforms has slowed down, allowing you to breathe a little and look at everything with a more critical eye. Even with major data privacy concerns, Facebook seems to maintain its dominance as the primary platform real estate agents should be using. Some competitors have popped up, but have fizzled out as fast as they emerged. So...the question is...which platforms should you not spend your time on?

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Topics: Social Media Marketing

Using Facebook Live + Face Filters for Spooky Real Estate Videos

Posted by Pacifico "PJ" Ortiz Luis on Oct 3, 2018 8:38:38 AM
Halloween is just around the corner! And now it is more than appropriate to get a little cheesy with your marketing efforts. The use of the words such as “spooktacular” and “boo-tiful” are are strange to use outside of this specific month. So why not have a little fun with how you broadcast yourself on social media?
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Topics: Social Media Marketing

How to Be Known, Gain Trust, and Establish Credibility in Your Local Market

Posted by Brian Lim on Sep 27, 2018 7:30:00 AM

When it comes to converting prospects into leads, the best character traits that top agents have are trust, credibility, and local fame. By enhancing these characteristics, cultivation of relationships can accelerate, referrals will pour in, and leads will come to you for problem solving or guidance. Lead generation will become much easier as your name becomes more recognizable. Earning trust and gaining credibility will take time, but it will get you there. Obviously, the best way to do this is to deliver the goods well enough so that people freely recommend you. So, let’s review different strategies that don’t involve transactions or testimonials.

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Topics: Real Estate Marketing, Social Media Marketing, Content for Real Estate Leads

A Real Estate Agent's Guide to Writing a Script for Facebook Live ​

Posted by Pacifico "PJ" Ortiz Luis on Sep 26, 2018 7:30:00 AM

Go to any social media marketing or real estate technology conference and they will tell you that video is the way to go when you want to connect with your real estate audience. Not everybody is a wizard when it comes to video though. You don't need to be! We have the basic equation to create compelling video content for your real estate audience.

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Topics: Social Media Marketing, Practical Advice for Realtors

Make Real Estate Listing Videos the Easy Way

Posted by Pacifico "PJ" Ortiz Luis on Sep 19, 2018 9:00:18 AM
Video content is currently the hottest trend when it comes to social media marketing. All marketing gurus will be pushing the idea that you must be utilizing video to get in front of your audiences in order to make any sort of dent. And yet, some agents don't have time to post onto their Facebook business page, much less make a video...so...what do you do?
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Topics: Social Media Marketing, Content for Real Estate Leads

A Quick Guide to Finding Real Estate Hashtags for Instagram

Posted by Pacifico "PJ" Ortiz Luis on Sep 12, 2018 8:14:57 AM

Hashtags, hashtags, hashtags. There are so many subtleties to understand when it comes to the subject. For some of us in the real estate industry that are less tech savvy, it is a foreign language. There are many questions that you should be asking about hashtags. One of them is: As a real estate agent, how do I find the correct hashtags to use?

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Topics: Social Media Marketing

5 Social Media Marketing Tips Real Estate Agents Can Use For Fall 2018

Posted by Pacifico "PJ" Ortiz Luis on Sep 5, 2018 7:30:00 AM

Labor Day marks the unofficial end of summer. Unofficial is the keyword, because Fall does not start until September 22. This gives you some time to prepare before the leaves drop from the trees. We have a list of 5 social media marketing tips that were the most popular in Fall last year. As much as the industry is changing, it actually isn't changing as fast as you think. Looking back at what we've done before allows us to adapt to what is coming next.

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Topics: Social Media Marketing

How Real Estate Agents Can Leverage LinkedIn for Networking

Posted by Jay Hill on Aug 31, 2018 7:00:00 AM

When it comes to marketing and LinkedIn, the typical user will connect with people by adding them to their network and never interact with that person. To properly utilize LinkedIn, you need to consistently be active on the platform. When connecting with people through LinkedIn it’s important to consider the type of attention you want to gain through LinkedIn. Do you want to be perceived as a real estate agent that is just adding random people? Or a member of the community trying to build authentic connections? When adding new people to your network, you want to make sure to interact with them.

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Topics: Social Media Marketing

LIVE WEBINAR ALERT!
5 Mistakes Top Performers Avoid on Social Media
Tuesday, March 19, 2019
at 12 PM PST

Agents across the real estate industry are making dire mistakes while generating leads on social media - we're putting an end to that by demonstrating the right way.

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