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How to Promote an Open House on Facebook for Free [Real Estate]

Posted by Brian Lim on Jun 20, 2019 7:52:21 AM

The sun is shining, the birds are singing, and it’s the perfect day for your open house. You place open house signs strategically around the neighborhood, emailed to your contact list, and shared a post on Facebook and Instagram. The clock strikes 10 AM and it’s time for your open house to start! You walk to the door, get in your power stance, and wait for happy buyers to arrive.

While checking your phone, you notice 45 minutes have gone by. Your open house is silent and even the crickets seem uninterested at this point. After an hour, you realize this isn’t worth your time, so you begin to pack up. Distraught about the lack of success, you reflect about the mistakes you might've made while collecting your open house signs. You begin to wonder what creative open house marketing ideas you could’ve used to ensure a successful open house. The good news is, there’s always next week to try a new tactic to increase your open house attendees rate.

In this article, I will show you how to promote an open house on Facebook. You'll learn how to use Facebook Events to increase open house attendees with Facebook for free, the benefits of Facebook Events, and how to set up one for your next open house.

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Topics: Real Estate Marketing, Facebook Marketing, Social Media Marketing

5 Easy Social Media Posts for Real Estate Agents for the 4th of July

Posted by Pacifico "PJ" Ortiz Luis on Jun 19, 2019 7:30:00 AM

Are you a real estate agent looking to take advantage of Independence Day to ramp up your summertime social media marketing? Good! The best way to do so is by preparing your posts beforehand. By creating content that will spark conversation or promote shares, you can increase your reach and meet new potential real estate clients.

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Topics: Social Media Marketing

Instagram Stickers That Enhance Engagement on Your Real Estate Stories

Posted by Brian Lim on Jun 18, 2019 4:00:00 AM

One of my favorite scenes in one of my all-time favorite movies is from Office Space, when the main character, Joanna, gets in trouble for her lack of flare. If Joanna was a real estate agent and used Instagram stories, the conversation may have gone a little more like this…

Stan: “We need to talk about your Instagram stories”

Joanna: “Really? I…I post 1 story today”

Stan: “Well…Ok, 1 story is minimum, and you can’t post about your neighbor’s cat. Ok? Now, you know, it’s up to you whether or not you want to just do the bare minimum or uh…well…like Brian for example, posts 8 stories a day with stickers and GIFs, and a terrific smile.”

Joanna: “So you want me to post more stories?”

If you’re like most real estate agents, you might be doing the bare minimum on your Instagram Stories, just like how Joanna was with her flare. There are so many fun and attractive tools that you can add to them to enhance the viewers experience and increase engagement on Instagram. Instagram stickers can be found by tapping on the "smiley face post-it" icon when editing your story.

In this article, I will list the relevant stickers that you can add to your Instagram stories to increase engagement with potential real estate leads. Real estate agents should use the donation, quiz, countdown, question, poll, emoji slider, location, and hashtag stickers to add flare to posts, gain insight, and have fun with your audience.

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Topics: Real Estate Marketing, Social Media Marketing

4 Social Media Faux Pas Real Estate Agents Should Avoid

Posted by Pacifico "PJ" Ortiz Luis on Jun 12, 2019 7:29:31 AM

Have you ever met that person at a party that was a little too friendly? Maybe they invaded your personal space, asked too many personal questions, and weren’t even aware they were doing it? WHAT IF - that person was YOU? You might be committing these awkward acts on social media without even realizing it.

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Topics: Social Media Marketing

27 Engaging Real Estate Post Ideas that Spark Lead Converting Conversations

Posted by Brian Lim on Jun 6, 2019 9:01:08 AM

Brainstorming real estate content ideas to post on social media can be tough and time consuming – especially if you’re new to social network. A useful tactic when creating engaging content - that also researches your sphere of influence - is using inquiry posts. Like discovery questions, inquiry posts let you gather explicit data about your audience, but are also fun and entertaining. People feel compelled to answer questions and give their opinion. Your inquiry post will receive more impressions as comments increases – which enhances your chances of going viral. Every comment on your post is an opportunity to start conversations that can convert a Facebook fan into a real estate lead.

In this article, I will list 27 real estate inquiry post ideas that you can use to engage your sphere of influence and start conversations online.

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Topics: Real Estate Marketing, Social Media Marketing

Blogging For Busy Real Estate Agents With No Free Time

Posted by Brian Lim on Jun 4, 2019 4:00:00 AM

Blog articles are great conversation starters. Real estate agents should leverage them on social media to increase engagement and drive traffic to your website. There are many benefits for agents to write blog articles but the main objection that I hear is, they don’t have time to write one. That’s a valid objection, but what if I told you there is a new, better way to write blog articles and it only takes 30 seconds?

In this article, I will define micro-blogging and give examples of topics that you can post about to help you get started.

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Topics: Real Estate Marketing, Social Media Marketing

The Buyer's and Seller's Stages to Their Real Estate Agents [3 Complimentary Infographics]

Posted by Brian Lim on May 30, 2019 4:04:00 AM

Engaging content is like fresh air – you can never have too much.Sharing relevant information to your audience generates likes, reactions, and comments on your social media posts. Content can come in many forms and it should cover one of 3 themes: educating, informing, or entertaining your audience on their problems. 

In this article, I will demonstrate the importance of content and how to leverage it the right way. After you’ve read this article, you will know the stages that a consumer takes to decide to hire you. You can also download 3 pieces of free real estate infographics designed to provoke your prospects into engaging with you.

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Topics: Real Estate Marketing, Social Media Marketing, Downloadable Content

A Beginner’s Guide to Social Media Marketing in Real Estate

Posted by Z57 Marketing Team on May 29, 2019 7:30:00 AM

According to a poll conducted by Pew Research Center, roughly 70 percent of Americans use social media regularly to virtually connect with one another.

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Topics: Social Media Marketing

Why Dynamic Creative Ads are Facebook’s New Sliced Bread

Posted by Brian Lim on May 28, 2019 4:12:00 AM

Gone are the days of 3 x 3 creative grids, A/B testing, and wasting time and money on poorly performing ads. Facebook does all the testing for you with Facebook’s new dynamic creative ad feature. Are you trying to figure out which picture, text, and headline creates the highest-performing combination for your audience? Dynamic creative ads are your key to figuring out which ads resonate with your audience most.

In this article, I will examine Facebook’s new dynamic creative ads and explain how to take advantage of all its amazing features to get a higher social ROI.

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Topics: Social Media Marketing

6 Facts About Memorial Day Most People Don't Know [With Complimentary Infographic]

Posted by Brian Lim on May 23, 2019 4:00:00 AM

Many Americans think of Memorial Day as a 3-day weekend to travel or relax. For other Americans, it’s a day to remember fallen soldiers and comrades. There are a lot of people that don’t know the history of Memorial Day – for example, it wasn’t always called Memorial Day, and it used to take place on May 30th every year. Like most American traditions, Memorial Day has an interesting history behind it - which just so happens to be a really good conversation starter with veterans.

In this article, I will list 6 facts about Memorial Day Most People Don’t Know and offer you a complimentary downloadable infographic album with all the interesting facts listed in this blog.

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Topics: Social Media Marketing, Downloadable Content

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