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75 Video Ideas for Real Estate Agents Pursuing YouTube

Posted by Pacifico "PJ" Ortiz Luis on Jan 22, 2020 7:30:00 AM

YouTube is the second most popular search engine next to Google. A high ranking video can show up on the first page of Google if your video ranks high enough within YouTube. (Since YouTube is owned by Google!) Meaning you can do less work with less competition to have a high ranked spot on Google!

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Topics: Social Media Marketing

A Quick Guide to Finding The Best Real Estate Instagram Hashtags

Posted by Pacifico "PJ" Ortiz Luis on Jan 21, 2020 4:45:00 AM

Hashtags, hashtags, hashtags. There are so many subtleties to understand when it comes to the subject. For some of us in the real estate industry that are less tech savvy, it is a foreign language. There are many questions that you should be asking about hashtags. One of them is: As a real estate agent, how do I find the correct hashtags to use?

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Topics: Social Media Marketing

A Real Estate Agent's Guide to Using TikTok

Posted by Pacifico "PJ" Ortiz Luis on Jan 15, 2020 7:34:19 AM
If you don't know what TikTok is, then check out this article. There are plenty of reasons to use TikTok - but how can you incorporate TikTok into your real estate marketing?

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Topics: Social Media Marketing

44 Instagram Video Ideas for Real Estate Agents

Posted by Brian Lim on Jan 9, 2020 5:00:00 AM

In this article, I will share 44 Instagram video ideas that real estate agents can use to increase engagement, initiate conversations, and grow their Instagram audience.

  1. Share How To Videos
  2. Showcase Your Active Listings with Video
  3. Demonstrate Your Expertise and Services
  4. Give Viewers a Behind the Scenes Sneak Peak Video
  5. Answer FAQs With a Video
  6. Add Value with Real Estate Tip and Hack Videos
  7. Show Off Your Fun Side with Lifestyle and Hobbies
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Topics: Social Media Marketing, Practical Advice for Realtors

What is TikTok and Why Should Real Estate Agents Pay Attention?

Posted by Pacifico "PJ" Ortiz Luis on Jan 8, 2020 7:30:00 AM

According to MarketingCharts, 74.2% of TikTok users are above the age of 25. This is the exact demographic buying homes! There is an untapped market on TikTok. If you are an agent that is kicking yourself because you dismissed Facebook as "just for the kids", this is a good chance to make up for that mistake. We will be answering the question of "Should Real Estate Agents Be on TikTok?" in next week's article - but first you should know why it's important to know about.

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Topics: Social Media Marketing

28 Holiday Social Posts for Real Estate Agents

Posted by Brian Lim on Dec 19, 2019 8:00:00 AM

 

The holidays are right around the corner! That means it's time for you to stock up on holiday content! In this article, I will share holiday content that you can post on social media to increase engagement.

  1. Reuse our holiday eCards from 2018 (Includes 12 Holiday eCards)
  2. Use funny holiday social media posts (Includes 5 Holiday Social Posts)
  3. Download these conventional holiday eCards (Includes 10 Holiday eCards)
  4. Share the Amusing Holiday Riddles infographic
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Topics: Social Media Marketing, Lead Generation, Downloadable Content

5 Knowledge Sources for Real Estate Agents in 2020

Posted by Pacifico "PJ" Ortiz Luis on Dec 18, 2019 8:02:27 AM

The quest for knowledge doesn't need to lead you to a library digging through dusty archives, you can do it from the comfort of your smart phone. Ah, technology. As much as we complain about it, the convenience it provides really does improve our everyday lives. With that said, here are 5 places you can go if you are seeking to learn more.

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Topics: Social Media Marketing

5 Facebook Trends Real Estate Agents Should Leverage in 2020

Posted by Brian Lim on Dec 12, 2019 8:00:00 AM

Facebook is always evolving and adding new features. In this article, I will share 5 Facebook trends that real estate agents should leverage to get the most out of Facebook:

  1. Go Mobile or Go Home
  2. Mobile Video Killed the Radio Star
  3. Chatbots Rise!
  4. Glory to Facebook Stories
  5. Don't Kill The (Facebook) Messenger
  6. [Complimentary Download] 2020 Facebook Guide for Real Estate
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Topics: Facebook Marketing, Social Media Marketing

The Journey of a Facebook Fan to a Real Estate Lead

Posted by Pacifico "PJ" Ortiz Luis on Dec 11, 2019 7:30:00 AM
It's hard to believe that 21 years ago, Z57 first opened our doors. It's hard to believe that we are older than Facebook by about 5 years. Being in this business for so long, we certainly understand the journey an internet user takes to get from a browser to a showing. The fault in the approach for some real estate agents is assuming only people ready for a showing are worth spending any time on...and this is where Z57 clients excel at converting Facebook fans to real estate leads to clients...
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Topics: Social Media Marketing

What Should Be Added to Instagram Story Highlights for Real Estate Agents [Includes Instagram Highlight Icons for Real Estate]

Posted by Pacifico "PJ" Ortiz Luis on Dec 10, 2019 7:30:00 AM
Instagram Stories is an amazing tool that allows you to connect directly with your audience, without having to worry about messing up the aesthetic of your main feed. Since we last touched on the subject, Instagram has introduced Highlights to your profile. Using Highlights, you can group posts of a similar topic to the top of your profile. This makes it easier for your audience to find what they are looking for.
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Topics: Social Media Marketing, Lead Generation

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