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How to Be Known, Gain Trust, and Establish Credibility in Your Local Market

Posted by Brian Lim on Sep 27, 2018 7:30:00 AM

When it comes to converting prospects into leads, the best character traits that top agents have are trust, credibility, and local fame. By enhancing these characteristics, cultivation of relationships can accelerate, referrals will pour in, and leads will come to you for problem solving or guidance. Lead generation will become much easier as your name becomes more recognizable. Earning trust and gaining credibility will take time, but it will get you there. Obviously, the best way to do this is to deliver the goods well enough so that people freely recommend you. So, let’s review different strategies that don’t involve transactions or testimonials.

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Topics: Real Estate Marketing, Social Media Marketing, Content for Real Estate Leads

A Real Estate Agent's Guide to Writing a Script for Facebook Live ​

Posted by Pacifico "PJ" Ortiz Luis on Sep 26, 2018 7:30:00 AM

Go to any social media marketing or real estate technology conference and they will tell you that video is the way to go when you want to connect with your real estate audience. Not everybody is a wizard when it comes to video though. You don't need to be! We have the basic equation to create compelling video content for your real estate audience.

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Topics: Practical Advice for Realtors, Social Media Marketing

Make Real Estate Listing Videos the Easy Way

Posted by Pacifico "PJ" Ortiz Luis on Sep 19, 2018 9:00:18 AM
Video content is currently the hottest trend when it comes to social media marketing. All marketing gurus will be pushing the idea that you must be utilizing video to get in front of your audiences in order to make any sort of dent. And yet, some agents don't have time to post onto their Facebook business page, much less make a video...so...what do you do?
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Topics: Social Media Marketing, Content for Real Estate Leads

A Quick Guide to Finding Real Estate Hashtags for Instagram

Posted by Pacifico "PJ" Ortiz Luis on Sep 12, 2018 8:14:57 AM

Hashtags, hashtags, hashtags. There are so many subtleties to understand when it comes to the subject. For some of us in the real estate industry that are less tech savvy, it is a foreign language. There are many questions that you should be asking about hashtags. One of them is: As a real estate agent, how do I find the correct hashtags to use?

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Topics: Social Media Marketing

5 Social Media Marketing Tips Real Estate Agents Can Use For Fall 2018

Posted by Pacifico "PJ" Ortiz Luis on Sep 5, 2018 7:30:00 AM

Labor Day marks the unofficial end of summer. Unofficial is the keyword, because Fall does not start until September 22. This gives you some time to prepare before the leaves drop from the trees. We have a list of 5 social media marketing tips that were the most popular in Fall last year. As much as the industry is changing, it actually isn't changing as fast as you think. Looking back at what we've done before allows us to adapt to what is coming next.

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Topics: Social Media Marketing

How Real Estate Agents Can Leverage LinkedIn for Networking

Posted by Jay Hill on Aug 31, 2018 7:00:00 AM

When it comes to marketing and LinkedIn, the typical user will connect with people by adding them to their network and never interact with that person. To properly utilize LinkedIn, you need to consistently be active on the platform. When connecting with people through LinkedIn it’s important to consider the type of attention you want to gain through LinkedIn. Do you want to be perceived as a real estate agent that is just adding random people? Or a member of the community trying to build authentic connections? When adding new people to your network, you want to make sure to interact with them.

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Topics: Social Media Marketing

Post to Post: The Correct Way To Generate Real Estate Leads on Facebook (for free)

Posted by Brian Lim on Aug 30, 2018 6:51:00 AM

If you’re like most agents, you might be doing social media wrong. A lot of agents create a post, then sit back with expectation that leads will start pouring in, but you and I both know that’s not how it works. The correct way to use Facebook is by posting AND commenting.  In other words, creating relevant content and sharing it on Facebook, as well as searching through local community pages to comment on posts. People will reply to your comments, starting a conversation that can segue into a phone call. 

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Topics: Social Media Marketing, Facebook Marketing, Content for Real Estate Leads

Don’t Let Your Home Buyer Purchase A Lemon [With complementary buyer infographic]

Posted by Brian Lim on Aug 28, 2018 4:16:00 AM

Picture this, you’ve been working with a client for 6-8 months.  They just signed the contract and they’ve officially purchased their new home.  While moving in, they discover water damage in the ceiling caused by a leak from the bathroom above.  Extremely annoyed, they call you immediately. 

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Topics: Social Media Marketing, Downloadable Content, Content for Real Estate Leads

Online Conferencing Tools for Real Estate Agents

Posted by Jay Hill on Aug 25, 2018 7:00:00 AM

Using apps available at your fingertips allow real estate agents to connect with home buyers and home sellers at their convenience. By offering these services it allows you to be in front of your clients with a live viewing session tailored to that individual consumer. It also shows them you are at the forefront of using technology to communicate, which implies what type of agent you are.

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Topics: Social Media Marketing

Out with the Old, Outside with the New: 5 Outdoor Trends Homeowners Love

Posted by Brian Lim on Aug 23, 2018 4:19:00 AM
Considered as the outdoor room, homeowners are on the hunt for backyards that offer more than just a lawn or a garden.  Nowadays, a backyard is more than that; it’s a venue to host parties, a beacon for family gatherings and a sanctuary from inside the house. Below are 5 outdoor trends homeowners love in 2018 with a downloadable infographic to share on Facebook.
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Topics: Social Media Marketing, Downloadable Content, Content for Real Estate Leads

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