New social media platforms are always scary. Thankfully, with TikTok it is acceptable to reproduce somebody's content with your own personal twist on it. There are are a few real estate agents pioneering this new frontier that you can use as inspiration for your own TikTok videos.

So last month we started digging into reasons real estate agents should pay attention to TikTok. It is by no means a new platform, but for most agents the landscape of TikTok is unexplored territory. At this point in it's growth you can choose to either be a pioneer or wait for others to pave the way before you hop on the bandwagon.

New year, new profile pic. It's not often that real estate agents will update their professional head shot. That is okay in most cases, however - with the invention of wireless and phone cameras, posting photos of yourself online has become easier than ever. We can give a faithful representation of who we are, so when real estate agents meet their prospects online - they won't be unexpectedly surprised. However ---- does that mean we should keep the same profile photo for more than a year?

YouTube is the second most popular search engine next to Google. A high ranking video can show up on the first page of Google if your video ranks high enough within YouTube. (Since YouTube is owned by Google!) Meaning you can do less work with less competition to have a high ranked spot on Google!

Hashtags, hashtags, hashtags. There are so many subtleties to understand when it comes to the subject. For some of us in the real estate industry that are less tech savvy, it is a foreign language. There are many questions that you should be asking about hashtags. One of them is: As a real estate agent, how do I find the correct hashtags to use?

If you don't know what TikTok is, then check out this article. There are plenty of reasons to use TikTok - but how can you incorporate TikTok into your real estate marketing?

In this article, I will share 44 Instagram video ideas that real estate agents can use to increase engagement, initiate conversations, and grow their Instagram audience.

1. Share How To Videos
2. Showcase Your Active Listings with Video
3. Demonstrate Your Expertise and Services
4. Give Viewers a Behind the Scenes Sneak Peak Video
5. Answer FAQs With a Video
6. Add Value with Real Estate Tip and Hack Videos
7. Show Off Your Fun Side with Lifestyle and Hobbies

According to MarketingCharts, 74.2% of TikTok users are above the age of 25. This is the exact demographic buying homes! There is an untapped market on TikTok. If you are an agent that is kicking yourself because you dismissed Facebook as "just for the kids", this is a good chance to make up for that mistake. We will be answering the question of "Should Real Estate Agents Be on TikTok?" in next week's article - but first you should know why it's important to know about.

 

The holidays are right around the corner! That means it's time for you to stock up on holiday content! In this article, I will share holiday content that you can post on social media to increase engagement.

1. Reuse our holiday eCards from 2018 (Includes 12 Holiday eCards)
2. Use funny holiday social media posts (Includes 5 Holiday Social Posts)
3. Download these conventional holiday eCards (Includes 10 Holiday eCards)
4. Share the Amusing Holiday Riddles infographic

The quest for knowledge doesn't need to lead you to a library digging through dusty archives, you can do it from the comfort of your smart phone. Ah, technology. As much as we complain about it, the convenience it provides really does improve our everyday lives. With that said, here are 5 places you can go if you are seeking to learn more.