Facebook is always evolving and adding new features. In this article, I will share 5 Facebook trends that real estate agents should leverage to get the most out of Facebook:

1. Go Mobile or Go Home
2. Mobile Video Killed the Radio Star
3. Chatbots Rise!
4. Glory to Facebook Stories
5. Don't Kill The (Facebook) Messenger
6. [Complimentary Download] 2020 Facebook Guide for Real Estate

Topics: Facebook Marketing, Social Media Marketing

It's hard to believe that 21 years ago, Z57 first opened our doors. It's hard to believe that we are older than Facebook by about 5 years. Being in this business for so long, we certainly understand the journey an internet user takes to get from a browser to a showing. The fault in the approach for some real estate agents is assuming only people ready for a showing are worth spending any time on...and this is where Z57 clients excel at converting Facebook fans to real estate leads to clients...

Topics: Social Media Marketing

Instagram Stories is an amazing tool that allows you to connect directly with your audience, without having to worry about messing up the aesthetic of your main feed. Since we last touched on the subject, Instagram has introduced Highlights to your profile. Using Highlights, you can group posts of a similar topic to the top of your profile. This makes it easier for your audience to find what they are looking for.

Topics: Social Media Marketing, Lead Generation

Here are some fun Instagram hacks we are sure you haven't been told before.

Topics: Social Media Marketing

In this article, I will share best practices for sending Facebook Business Page invites to help you convert the most friends into followers on Facebook.

1. Set Up Your Facebook Business Page
2. Segment Your Audience
3. Personalize Your Invitation
4. Send Your Invitations
5. Follow Up With New Fans
6. [Download] The Facebook Checklist

Topics: Real Estate Marketing, Facebook Marketing, Social Media Marketing

With more than 433 million members across 200 countries, LinkedIn has changed the way real estate agents can do business. LinkedIn was thought to only be used as a job application tool, but now is considered to be an incredible avenue for expanding your network.

Topics: Real Estate Marketing, Social Media Marketing

It's so easy to join a social media network and set up your own platform. Just about anybody can make a Facebook page. The difficulty lies within taking the correct approach that helps you build relationships and generate real estate leads with people you have yet to meet in real life.

Topics: Real Estate Marketing, Social Media Marketing

Instagram, Facebook’s younger social media photo-sharing network, will remove the feature that displays the amount of ‘likes’ a post has received. This change is slowly rolling out , affecting over 106 million users in the United States. The US isn’t the first country to have their ‘likes’ hidden from the public. Instagram first implemented this new policy in Canada earlier this year in April. Instagram users will still have the capability to view the amount of ‘likes’ they received on a post, but it won’t be shown publicly.

Topics: Social Media Marketing

According to Twitter, there are 310 million monthly active users. For real estate agents, that’s 310 million possible clients. Twitter is a one stop shop where people can discover what’s going on in the world in seconds, share information instantly, and connect with people and businesses around the globe. See how Twitter can help you build meaningful connections with a relevant and engaging audience who could become potential real estate clients.

Topics: Real Estate Marketing, Social Media Marketing

Instagram is a magical place where a person can go to find out what their friends are up to - or to do research on local businesses. Did you know people are now using crowd-sourced food photos to look up restaurants on Instagram, instead of going to Yelp now? This is why it is so important for real estate agents to have a presence on Instagram.

Topics: Social Media Marketing