While the real estate season slows down considerably during the holidays, it doesn’t mean you should back off your marketing initiatives. In fact, this is the time to make your marketing fun, festive, and community-oriented. The New Year is just around the corner, so now is the time to start nurturing those lead and client relationships.
Here are 7 ideas for festive real estate marketing
Create Holiday Blog and Social Posts
People love anything festive during the holidays! Just because you are an agent, not EVERY post needs to be strictly about real estate. Have fun with your blog and social media posts! Share some of our favorite holiday recipes, decorating tips, or share funny holiday stories.
Deliver a Pop-By Gift
The holidays are the time for giving so ‘tis the season for pop-bys! What’s a pop-by? It’s just like it sounds! Stop and visit your clients with a gift to show that you care about them and want to wish them a happy holiday.
Have a Holiday Party for your Clients
Who doesn’t love a party? The holidays are a wonderful time to remind your clients how much you appreciate them. Have a cocktail party or themed party and enjoy the opportunity to network and remain top of mind with your clients when those all-important referral opportunities arise.
Have a Holiday Decorating Contest in Your Target Neighborhood
Invite your farmed neighborhood to take part in a decorating contest. You can display all their gorgeous decorations on social media and start getting your name out there, not to mention, it’s a lot of fun.
Host a Tree-Lighting Event
Anytime you can involve the community in your events, you are getting a step ahead. Host a tree lighting ceremony and provide gift bags with chocolates, cookies, and, of course, your business card.
Send your Leads and Clients Scratcher Tickets
I think it’s safe to say that winning the lottery is on the top of many people’s Christmas list this year. Send a Christmas Card with scratcher tickets to your clients and leads.
Create Branded 2018 Calendars
It’s new calendar season. Create a branded calendar for the New Year with neighborhood landmarks. Add community events to the calendar to show that you are the industry expert.
What are your favorite holiday marketing traditions?
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